About FOAM - Pure luxury in solid form

Our vision - sustainable hair care with professional results

We believe that luxury and sustainability can go hand in hand.
Our vision is to create sustainable hair care with professional results , where each product combines scientific precision with nature's purest ingredients .
We want to inspire a new standard in hair care - where what is best for your hair is also best for the planet.

Founded in Borås - with a love for natural hair care

FOAM Accessories was founded in 2022 in Borås , where we also manufacture all of our products by hand in small batches.
Here Scandinavian simplicity, natural luxury and sustainable production are combined.
Each bar is thoroughly tested to ensure sustainable, safe and effective hair care - without compromise.

Naturally powerful ingredients

Each formula is created with botanical and 100% natural ingredients , carefully selected for their nourishing and restorative effects.
We use plant extracts, organic oils and natural active ingredients, never sulfates, silicones or unnecessary synthetic additives.
The result is pure, effective hair care that allows your hair to regain its natural shine, strength and definition without compromise.

Why natural hair care?

Conventional hair products often contain synthetic substances that provide quick but short-term results.
For example, silicones create shine but at the same time encapsulate the hair and scalp, which can ultimately deteriorate hair quality.
We want to offer an alternative.

Our shampoo bars are based on mild plant-based surfactants from coconut , enriched with organic oils and vitamin B5 for nourishment and shine.
They gently cleanse, strengthen the hair and balance the scalp - so your hair can really feel better, both in the short and long term.

Our philosophy - sustainable beauty without plastic

We want to make it easy to choose consciously.
Our shampoo bars and conditioner bars are plastic-free, generous and travel-friendly , which reduces both waste and climate impact.
For us, sustainability is not just about ingredients - but about how we formulate, produce and package our products .
Every detail counts.

Expertise meets natural power

We combine deep knowledge in hair care with the power of nature's own ingredients.
Each product is created to provide visible results - soft, healthy and balanced hair , regardless of hair type.
By choosing natural hair care, you allow your hair to return to its healthiest form.

Together towards a more sustainable future

We believe that small choices can make a big difference.
By choosing natural and plastic-free alternatives, you contribute to a more sustainable future for both people and the planet .
Thank you for choosing to make a difference - every wash is a step towards something bigger.